On the hook for results: a different way to think about partner risk

Most consulting engagements optimize for retention. The buyer says they want a partner who will leave; the partner sells lock-in. We argue for a different default: commercial models where the firm is paid against the outcomes the institution is actually buying. Counterintuitive economics for the firm. Better outcomes for the institution. The argument for fee-based, outcome-based, result-sharing, and joint-investment commercial models, with the operating principles that make them work.