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Agentic Transformation · Service line 2 · Innovation-as-a-Service

Turn a challenge into a validated concept, a working product, or a scalable venture.

Digital products built against specific challenges, with design, consulting, and engineering depth: prototyping and rapid validation, UI/UX design, and venture building, delivered as a repeatable operating capability.

AI changed how ideas are designed

Three generations of innovation method.

Design Thinking, 2000s

Human-centered design built on empathy and creativity.

Lean Startup, 2010s

Hypothesis-led experimentation and validation.

AI-Powered Innovation, 2020s

AI in the loop for the imagination, creation, and scaling of new products.

The Double Diamond, and what replaced it

In our sprints the team owns the big ideas; FikraHub, our AI platform, explores and validates alongside it.

People-led · The Double Diamond

Diverge, converge, hand off

Discover, define, develop, deliver: teams diverge to brainstorm the problem, then converge to select a solution. Where it stops:

  • It assumes humans generate all the options
  • It weighs desirability over feasibility and viability
  • It reinforces human biases and errors
People & platforms · AI-led design

Explore and validate in parallel

The shift brings experimentation at scale, tougher challenges solved faster, and more deliberate goals. Three steps:

  • Set goals and gather intelligence
  • Broad, simultaneous exploration of problems and solutions
  • Iterative validation of practical solutions

The I.D.E.A framework

Our I.D.E.A design sprint carries an idea from value discovery to value capture in four stages, each shipping named artifacts. Engagements enter at the stage their idea has reached.

  1. Identify

    Value discovery

    Uncover the challenge worth solving: insights, data, and organization-wide hackathons and bootcamps source the problem statements and the ideas behind them. Deliverables: a hackathon and a developed idea bank.

  2. Define

    Value creation

    Shape the idea into a solution worth building: market research, competitive analysis, opportunity assessment, and the business and operating model that will commercialize it. Deliverables: market research, user personas and stories, customer journey and user flow, business and operating model, and a financial model.

  3. Engineer

    Value development

    Put the solution in front of users: high-fidelity prototypes and user testing drive iteration until the concept holds. Deliverables: a high-fidelity prototype and a user testing report.

  4. Accomplish

    Value capture

    Take the solution to market: a creative strategy starts brand activation, and the sprint closes with insights and a recommended way forward. Deliverables: brand activation and creative strategy, and way-forward recommendations.

Three ways in

Sprint teams stay small. A facilitator, a UX/UI designer, and a developer form the core; market research and business or data analysis join at the wider scopes.

8 weeks

Looking for new ideas?

All four stages, hackathon through brand activation.

6 weeks

Improving an existing idea?

Enters at Define: sourcing is already done.

4 weeks

Bringing a defined idea to life?

Enters at Engineer: straight to prototype and testing.

The engine: FikraHub

FikraHub, our AI ideation platform, compresses the pipeline that usually stands between an ideas bank and a launch. The usual internal route runs sourcing, ideas bank, conceptualization, development, validation, then launch. FikraHub runs selection to launch on one platform.

Concept to creation

One pass generates SWOT analyses, lean canvases, user personas, and journeys.

Validate the idea

AI-powered expert review tests whether an idea holds, and how to take it forward.

Market the idea

Marketing content from templates; landing pages from the AI builder.

The evidence: three sprints, three shipped outcomes

Three sprint records show what comes out of it.

Bringing an idea to life · 4-week sprint

Personalization for a national addressing service

A new revenue stream from personalized addresses, aimed at a niche audience. Shipped as a 73-screen bilingual prototype consistent with the live service.

Looking for new ideas · 8-week sprint

A delivery-centric marketplace for SMEs

Matches each order to the best delivery provider and gives providers steady demand. Shipped as an AI-powered MVP with financial and business models, confirmed in user testing.

Looking for new ideas · 8-week sprint

Lifestyle-based property search in Riyadh

AI search that ranks listings by lifestyle, activities, and work location. Shipped as a prototype refined through research, user testing, and iterative design.

From a 2-day bootcamp to a venture engine

Five offerings across four paths, from awareness and capability-building through to full execution and enablement.

Capability path

Bootcamps

A 2-day immersion that turns employees into intrapreneurs. Best for awareness building and culture change.

Exploration path

Fellowships

A multi-week cohort: hands-on projects, mentoring, and entrepreneurial skill development. Best for deep capability build and an alumni pipeline.

Execution path

Hackathons

A 3-day sprint that accelerates ideas to solutions and sets organizational change in motion. Best for rapid ideation on defined challenges.

Execution path

Launchpad

MVP delivery: transform vision into a user-centric MVP through rapid ideation, prototyping, and validation. Best for a first live product in the market.

Enablement path

FikraHub

The AI venture engine: Infinite PL's AI-driven platform for entrepreneurs, creatives, and innovators, taking ideas from concept to venture. Best as an ongoing ideation engine at organization scale.