Operational problem
Institutions need to reach the right resident group by geography and demographic attributes without turning campaign planning into unmanaged data handling.
Platforms
Netaq
Targeted WhatsApp and SMS campaigns powered by National Address data, with post-campaign analytics.
How the platform runsLaunched
01Audience brief02Address segment03Consent ledger04Channel launch05Performance readout
Reachable audienceConsent and compliance stateCampaign response by geography
22M+addressable points across the Kingdom
40+targeting filters
22M+addressable points across the Kingdom
40+targeting filters
Illustrative operating view
Address reach and consent map
System modules
- National Address segmentation
- WhatsApp and SMS campaign builder
- Post-campaign analytics dashboard
What you can monitor
- Reachable audience
- Consent and compliance state
- Campaign response by geography
Operating proof
- 22M+ addressable points across the Kingdom
- Built on SPL Group National Address infrastructure
- Public channel and integration partners identified
What it is
Netaq segments audiences across Saudi Arabia by location and demographics, including region, city, neighborhood, age, nationality, and housing, with residential geofence targeting and 40+ targeting filters applied to consented audiences under PDPL, then launches targeted WhatsApp and SMS campaigns with real-time, post-campaign analytics and credits and package-based purchasing. Reach extends to 22M+ addressable points across the Kingdom.
Region, city, and neighborhood segmentation
Residential geofence targeting
Demographic and housing filters, applied to consented audiences under PDPL
Campaign builder: scheduling, WhatsApp and SMS in one campaign
Real-time, post-campaign analytics
Credits and package-based purchasing
Consent ledger and compliance audit trail.
Who it's for
Public-service outreach and government communications.
Multi-location retail and F&B chains.
Telcos and banks.
Field-force optimization for enterprises serving residents at the building level.
Municipal campaigns.
Delivery-zone planning for marketplaces.
Any brand or institution that needs to reach the right Saudi household with consent and precision.
Partners
Built on the National Address registry through the SPL Group. Netaq publicly identifies its channel and integration partners as Meta (certified technical partner), Unifonic (memorandum of understanding), and Bab Al-Alamiah for Specialized Services.
How we engage
SaaS platform with self-serve access for smaller campaigns and an operate/run model for enterprise and government partners with complex briefs. Responsible-data posture, consent ledger, and compliance audit trail are part of the standard offering, not an add-on.